Protect your trademark from cyberbullying with DPML Identity Digital

DPML (Domains protected mark list) protects registered trademark owners against cyber harassment, by blocking their brands in all extensions managed by Identity Digital. (Operator that manages around 250 new gTLD domains).

Only brand owners registered with the Trademark Clearinghouse (TMCH) can add terms related to their brand within DPML and block them, so that they cannot be registered by third parties in the extensions of new domains managed by Identity Digital.

How does DPML Identity Digital work?

Trademark owners must apply for the term that exactly matches the trademark registered with TMCH or a term that contains the trademark. Once the request is accepted to be entered into DPML, it will be blocked in all Identity Digital TLDs. The subscription may be renewed for periods of 1 up to a maximum of 10 years. A domain blocked by DPML is NOT operational, so it could not be used to host a web portal, email or any functionality. Branding is not active on TMCH.

What types of terms can be blocked with DPML Identity Digital?

The following types of terms can be blocked with DPML Identity Digital:

• The exact registered trademark
• Terms containing the registered trademark.
• Terms that are similar to the registered trademark.
• Terms that are misleading or confusing to consumers.

What benefits does DPML offer to the trademark owner?

DPML includes homographic domain blocking, automatically enhancing brand protection by preventing many of these domains from being attacked by the most common and sophisticated phishing techniques, preventing imitation of recognizable brands and domain names through the use of IDN (internationalized domain names) registrations.

Powerful:
Allows trademark owners to protect beyond their trademark term, DPML allows protecting terms that contain the trademark.

Flexible:
The program allows brand owners to protect terms in all Identity Digital TLDs, and also allows them to register their brand or terms related to it, in specific domain extensions during or after sunrise.

Simple:
Domains blocked in DPML will not be active on the Internet, so it does not require any specific configuration.

Affordable:
The cost for brand owners is significantly lower than carrying out a defensive registration of all Identity Digital extensions.

Are there any restrictions?

Domains already registered:
A term will not be blocked if it is already registered as a domain. If a domain is excluded for DPML, because it is registered, the applicant's right in DPML can be used to block in the rest of Identity Digital extensions. If the previously registered domain expires or is deleted, the DPML block will automatically be applied to said domain in favor of the DPML owner.

Premium Domains:
Most Identity Digital TLDs will have a standard price. However, there will be a limited number of premium domains with a higher price. DPML will block standard terms not applicable to premium terms.

Other Sunrise rights:
Another trademark holder with sunrise rights, for the same term blocked in DPML, will be able to register the desired domain, even if it is blocked. This is known as an annulment.

Character Limitation
Terms of one or two characters are not allowed for blocking in DPML. Terms with 3 characters are allowed only if it is exactly the brand name.